Digitally, we are trying harder than ever to connect with customers. On social, those connections are identified through social media engagements. How do we measure the quality of social media engagements? And how do we identify the quality of those engagements? We have a few answers for you.
Looking for a social media agency to ensure you’ve constantly got something smart to say online? Congratulations! Outsourcing your social media to someone else is often a shrewd move. However, I can tell you from experience that unless you do your homework when interviewing and hiring a social media agency, you might end up with a giant horror story on your hands. Lucky for you, we’ve got the hard-hitting questions needed to hire the RIGHT social media agency for your business.
Does your brand personality play it cool, embrace snark and sass, or just keep it real (honest)? Brand positioning is no easy task, but at some point, you’ve got to decide how to tackle tone and voice. This is especially important when using social or two-way conversational platforms online. If you’re not sure how to play it, we’ve got some consumer behavior stats that will help in a BIG WAY!
As someone who owns a social media marketing agency, I’m supposed to say you should always outsource social media marketing. The problem is I don’t agree. There are many reasons why you should manage your own social. For instance, because no one knows your business better than you. But if you’re not 1000% committed, you could be wasting a lot of time and money on your social media efforts. We’ve got 10 signs that point to YES when asking if yourself if you should outsource social media marketing to someone else, plus the warning signs of DIY social that’s in trouble.
92% of the online population has used an emoji at least once, and if you’re a marketer, that means you need our emoji tips. While some marketers may view the emoji as slang or unprofessional, brands using Appboy’s services and saw an increase of 777% when using emojis in branded campaigns. If you’re on the fence, do me a favor and read this post all the way through. We’ve got a boatload of examples of great emoji marketing and even more emoji tips. 👍