Today, an ineffective social marketing strategy can be the death of your business. There are literally thousands of people searching social media every day who would follow you – if only they knew about you. There are many ways to improve your social media strategy, even if it’s not clear to you at the present moment. These five strategies, if done correctly, are all you need to harness the fundamentals and create an effective social media strategy for your business.
Everyone wants to prove social media ROI. It’s all, “show me the money!” However, social media ROI isn’t always that simple to track. While it can be, there’s usually a not-so-direct way social media magic happens. Here are a few very true, very BIG wins I’ve gotten from my social media investments.
I spend much of my time giving social media advice. During our free consultation, I do everything in my power to give definitive answers to every question I’m asked. No vague “it depends” stuff here. Every business, big or small, has questions about how to market on social media. Here are the top ten answers to the most-asked questions.
Outsourcing your social media marketing is not an easy decision. No one knows your business better than you. On the other hand, you don’t have the time to manage every single notification, much less work 365 days a year. Use this guide to decide if outsourcing your social media marketing to a third party is the best solution.
If email marketing and social media battled it out, who would win? Social media allows businesses to meet the consumer where they are but engagement and reach are quickly dwindling. Email marketing, however, has the reach, but only if you have a large, loyal list. The truth of the matter is, combining the two provides businesses with optimal results. Here’s how to combine email marketing and social media in 2018.