I had to drink a rather LARGE glass of wine just to get through this list. That’s how crazy some of these things make me. I know it’s like this no matter what role you’re in – but dang, are people THIS self-centered in every industry?
Last week we had a webinar where three, experienced Community Managers (CMGRs) shared with us their top attributes and tips for successful CMGRs. I say experienced because they’re responsible for high-volume social brands, such as restaurants, celebrities and breaking news sites. [CLICK HERE if you want to see a replay of the webinar] Even though each CMGR had their own opinions about social media and how it should be rocked, there were many reoccurring themes that popped up. Not one to leave this info on the table, I knew it was too important not to share!
The role of the Community Manager (CMGR) has vastly changed. Where we used to fill it with a friend, high school student, or intern, we now look to savvy marketers with serious know-how. In fact, CMGRs are arguably one of the most important roles in social media – as long as they have the solid skills needed to wear all the hats.
Self awareness is defined as knowing yourself; understanding your feelings and behaviors. Social media self awareness, similarly, is knowing yourself (or your brand) and the WHY behind what you do. Self awareness in social media also means understanding your voice, knowing what you’re good at, and knowing what you still have to learn.
Gary Vaynerchuk is genius. I can listen to him talk about paint drying and learn something. I was watching this video about business and EFFORT, and found myself nodding along and basically screaming, “Yes. YES!” Here at B Squared when we’re talking to leads we go through a LOT of questions about their business, their goals, their marketing and brand goals, and especially their social media fears. 99.99% of our potential clients say they’re scared social media will open them up to more negative comments about their brand.