I had to drink a rather LARGE glass of wine just to get through this list. That’s how crazy some of these things make me. I know it’s like this no matter what role you’re in – but dang, are people THIS self-centered in every industry?
As an owner of an agency that provides social media and content strategy and management I’m supposed to say that you should ALWAYS outsource your social media marketing. [Of course YOU have to do your homework when hiring outside the company.] The problem is I don’t agree. I don’t agree IF you can successfully manage your social media in house. No one knows your business better than you.
Last week we had a webinar where three, experienced Community Managers (CMGRs) shared with us their top attributes and tips for successful CMGRs. I say experienced because they’re responsible for high-volume social brands, such as restaurants, celebrities and breaking news sites. [CLICK HERE if you want to see a replay of the webinar] Even though each CMGR had their own opinions about social media and how it should be rocked, there were many reoccurring themes that popped up. Not one to leave this info on the table, I knew it was too important not to share!
The role of the Community Manager (CMGR) has vastly changed. Where we used to fill it with a friend, high school student, or intern, we now look to savvy marketers with serious know-how. In fact, CMGRs are arguably one of the most important roles in social media – as long as they have the solid skills needed to wear all the hats.
Self awareness is defined as knowing yourself; understanding your feelings and behaviors. Social media self awareness, similarly, is knowing yourself (or your brand) and the WHY behind what you do. Self awareness in social media also means understanding your voice, knowing what you’re good at, and knowing what you still have to learn.