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marketing-best-practices-lie

Don’t Let Marketing Best Practices Lie To You

May 17, 2017Brooke B. SellasBest Practices, Marketing, Metrics, Social AnalyticsNo Comments

Marketing best practices are lying to you. Not all of them, mind you. But many. Specifically when it comes to metrics and content marketing. I’ve got some serious stats to show you why we’re wary of marketing best practices here at B Squared Media.

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engagement-rates-smm

Do Engagement Rates Impact Social Media Success?

November 9, 2016Brooke B. SellasData, Metrics, Social Analytics, Social Media Marketing, Social ROINo Comments

Engagement rates have long be sought after when it comes to social media success. We need likes! We need more fans and followers! Let’s boost that for more reach! Pay for ALL the video views! But for plugged-in marketers, whisperings of engagement and engagement rates being “dead” are all around us. So what’s the deal? Should you be measuring engagement rates as part of your social media metrics? Here’s our stance.

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effective-social-media-KPIs

How To Pick Effective Social Media KPIs

July 27, 2016Brooke B. SellasData, Metrics, Social Analytics, Social ROI, Social Strategy6 comments

Picking effective social media KPIs (key performance indicators) can be a daunting task. Some social media managers choose to go super “vanity” and only measure follower growth (which isn’t that smart considering you can have hundreds of thousands of fans who still aren’t buying your stuff). And some CEOs force their social teams to stick with direct return on investment (ROI) only — which for many brands, a direct dollar-for-dollar return is extremely tough to prove. We’ve got some tips for a happy medium when it comes to choosing social media KPIs.

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overlooked-marketing-metrics

Six Often Overlooked Marketing Metrics

March 30, 2016Brooke B. SellasMarketing, Metrics, Social AnalyticsNo Comments

Do missed or overlooked marketing metrics keep you up at night? They should. With so many marketers placing value on vanity metrics it’s a wonder any of us look past fan counts to measure how we’re really doing online. Today, I’ll peel back the curtain and show you a few overlooked marketing metrics that will help you stay steady, stay sane and help show success with your digital marketing efforts.

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These Are A Few Of My Favorite Things (To Measure On Social Media)

December 17, 2014Brooke B. SellasSocial Analytics, Social Media, Social Media Marketing, Social ROI, Social Strategy2 comments

Clicks on my links, And engagement rates on posts. Influencer scores, And client boasts. Robust Sprout Social reports, Tied up in strings … These are a few of my favorite things (to measure on social media)!

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