Does your Facebook strategy involve telling your unique story? Helping, and not hard selling, your unique audience? Posting often, but not too often? Does it provide a mix of media types? I’m here to tell you, that’s probably not enough. If you think you can handle the truth about what it means to have a well-rounded Facebook strategy in 2017, keep reading.
Hi, hello and welcome! I’m here to tell you exactly how to bribe more people into ‘liking’ you on Facebook or following you on Twitter. What you have to understand is that people don’t know what they’re doing with social media, so you have to give them a push in the right (YOUR) direction!
You can’t talk content marketing, strategy or return on investment (ROI) without mentioning the CALL TO ACTION. You’ll find these little beckoning words on websites and billboards, ads and posts, blog articles and marketing materials. So what exactly are calls to action (CTAs)?
When paid, owned and earned media come together, they give birth to what some marketers are calling, “converged media.” Converged media happens when at least two or more of the above-mentioned media channels come together, use a consistent story line (look and feel), and work in concert to meet a certain marketing or content marketing goal.