Confession: Until recently, we didn’t have a customer retention strategy. I’m a small business owner with mostly word-of-mouth and repeat clients. Not having a plan for retaining clients is absolutely dumb (confession #2!). No matter where you are in the process of owning a business, a customer retention strategy is critical to your continued success. Here’s an inside look at how we’re building out our retention plan.
Our remote workers are the fuel to our fire, the peanut butter to our jelly, and the sauce in our awesome. They also happen to be pretty entertaining. If you were a fly on the wall of our project management system, Basecamp, you’d have yourself a hearty belly laugh several times a day. We recently had quite a laugh at our remote worker confessions and amazingly I got permission to share with the world.
Your small business brand is crucial to how consumers view and identify your company. Good branding can help position your business as a leader in your industry—a company that delivers on its promises and provides outstanding products and customer experience. But just how do you go about building a strong brand? Here are five great ways to start.
Many businesses just don’t know what to post, so we’ve got the skinny on what’s good, plus 7 plug-and-play social media posts for your business. When you aren’t sure what to post, bookmark this little go to with social media posts that are ready to be posted, tweeted, or Insta’ed from your social pages. Seriously. We’re making it that easy.
Hiring remote employees is catching on among businesses big and small thanks to the numerous benefits it has to offer both employers and employees (or freelancers). If you’re currently in the process of hiring remote employees or team members to complete your creative team, you might find that the process can get a bit complicated. Everything from recruiting to onboarding can be tricky if you haven’t hired remote workers in the past. Here are our five tips to help you screen, hire, and onboard remote employees for your creative team.