Learning about marketing can seem daunting for an entrepreneur, but it doesn’t have to be. There are only two things you need. You have to regularly take the time to learn more about it and know the best resources to learn from. We took care of the resources angle. You’ll find a starter list for you to learn more about marketing in short amounts of time below. Make a commitment to set aside 20 minutes every day. It can be in the morning when you first start your day, before you leave for the night, or during your lunch break. This is the most essential thing: committing to consistent improvement each day.
The internet is saturated with click-bait puff pieces, one-off guest posts, and small business blog entries about every topic under the sun. While it’s amazing that we have so much information at our fingertips, it also seems impossible to have an original, unique idea when everything worth saying has already been written, re-written, and made into an infographic for good measure! So, how do you stand out from the crowd as an industry thought leader? How do you portray your brand as an authority when it seems like it’s all been said and done?