I’ll never forget my second big speaking gig; I was barely in business a year and was having a major case of impostor syndrome. I was so nervous to speak to women entrepreneurs from New York City! What could I teach these women CEOs about branding their businesses through social media? But all I had to do was embrace storytelling and I was able to meet four women who have since asked for, or sent me, business. And trust me, you can too.
Last year I had 19 kids and this year I have 13. I’m teaching another semester of, “Customization and Personalization of the Offer” at Baruch College in NYC — it’s a class on consumer behavior where my students learn how to customize or personalize the offer. “The offer” refers to anything you’re offering online, whether it’s content or items for purchase through e-commerce. If you’re selling it, pitching it, or asking for something in return for it, it’s an offer. Last semester I wrote about the difference between customization and personalization. This semester I want to get clear on how and why you need to be doing this NOW.
Do you have content for your sales pipeline? Yes, content should fuel marketing but it should also fuel sales. Whether you’re creating snackable content for easy consumption or “heavy” content for persuading peeps to buy from you, your content marketing goals should align with sales. In 2016, make it a goal to have your content grow from snackable social bites to a full meal — and get those prospects through the funnel! Here are three types of content to help you do that.
It’s no secret here at B Squared Media we Think Conversation, Not Campaign™, but we also have to communicate with confidence when selling our tagline, services and ourselves. Sure, things like body language and speaking with enthusiasm help, but how do you constantly deliver your messages with gumption? We’ve got an easy-breezy five-step process for the perfect pitch or presentation. Write it, read it, memorize it and WATCH IT WORK!
I’ll admit it: Being a solopreneur is HARD WORK! The past two years of figuring out how to run a successful social business have seen a few wins, but even more misses. I’m constantly asking: What can I do myself? Can automation be used for a social business? It is wise? Will it hurt more than it helps? What can I delegate when I have a small — or no — staff? Large holes to fill, no?