Social media: The new powerful branding tool. Companies are running out to Facebook, Twitter, Pinterest and the like trying to harness their influence. Some have ideas of how to use it, many don’t. I think where many marketers and brands get confused is where they think the power comes from. Social media power lies in dependence. This means your audience must be dependent on you/your brand/your online messaging. Is your content alluring? New? Original?
Dress me up in black and white and give me an air horn (a whistle just won’t do). I’m sick and tired of watching people, ESPECIALLY social media “experts” (AKA: ninjas, gurus and mavens), make glaring mistakes in the social sphere. It would take way too much space to list ALL of the platforms, so today we’ll focus on Facebook. Maybe we’ll turn this into a series and cover other social sites on later posts.
You might be an online thief if you make it a habit of plagiarizing content that is not your own. And if you think plagiarism is something only high school and college kids do to get through that nasty term paper, think again. It can happen to YOU. It seems only too easy to copy a webpage’s contents, to rip off a visual element or to “forget” to cite your sources when sharing OPC (other people’s content).