92% of the online population has used an emoji at least once, and if you’re a marketer, that means you need our emoji tips. While some marketers may view the emoji as slang or unprofessional, brands using Appboy’s services and saw an increase of 777% when using emojis in branded campaigns. If you’re on the fence, do me a favor and read this post all the way through. We’ve got a boatload of examples of great emoji marketing and even more emoji tips. 👍
Online reviews are one of the many reasons social media took off. And now, more than ever, digital reviews of your business will be the difference maker. Here’s why your marketing team should be chasing reviews, and why they’ll dominate smart marketing in 2017.
I was stumped when I first heard the term Influencer Guide. In a bustling cafe in Newark, NJ, my digital friend and cohort Tamara MacDuff and I were meeting IRL (in real life) for the first time. When she called herself an Influencer Guide and explained what that means, I knew I needed to share this knowledge with other marketers and business owners. My interview with Tamara will help you understand why you need to find your own Influencer Guide and how this guide can boost your business dramatically!
Would it be too cheeky, too cliché, if I said that marketing clichés are a dime a dozen? Probably. But the fact is, marketing clichés are SO overused that — if you take away brand assets like logo, color, etc. — you’d be hard pressed to know what company is giving you that same tired line of, “we take X to the next level!” Ugh. Here are 24 of the most-used marketing clichés, and what to say instead.
Just how digitally savvy would you say your business is? Very? Kinda? Not a lot? The digital world is moving on — with or without you — at an incredible pace: 61% of content marketers meet with their team daily or weekly to create the most effective content marketing strategies [source: CMI] Mobile now captures two out of every three digital media minutes in the US [source: comScore] Search: Google’s algorithms may now show results based on what part of the funnel you’re in [source: SearchEngine Land] 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase [source: VB Insight] So exactly how can you keep up? Start with these 12 ways you can become more digitally savvy …