In today’s business world, not having a strong online presence is equivalent to not having an ad in the Yellow Pages thirty years ago. According to a collaborative study from YP Marketing Solutions, the Local Search Association, and Thrive Analytics, your online presence can have a great impact on your consumers. And 32% of consumers won’t do business with a company that lists wrong contact information on a site or social media page. Here’s how to win customers with your online presence.
Does your online marketing strategy have the following? A website Original content (a blog)? Social media presence If you have all three you’re probably nodding along and smiling at how you’ve checked all the boxes. But what if I told you that wasn’t enough to get your business found online today? It’s time to go beyond the basics with your online marketing strategy — and should you have to be everywhere to do so?
Does your brand personality play it cool, embrace snark and sass, or just keep it real (honest)? Brand positioning is no easy task, but at some point, you’ve got to decide how to tackle tone and voice. This is especially important when using social or two-way conversational platforms online. If you’re not sure how to play it, we’ve got some consumer behavior stats that will help in a BIG WAY!
92% of the online population has used an emoji at least once, and if you’re a marketer, that means you need our emoji tips. While some marketers may view the emoji as slang or unprofessional, brands using Appboy’s services and saw an increase of 777% when using emojis in branded campaigns. If you’re on the fence, do me a favor and read this post all the way through. We’ve got a boatload of examples of great emoji marketing and even more emoji tips. 👍
Online reviews are one of the many reasons social media took off. And now, more than ever, digital reviews of your business will be the difference maker. Here’s why your marketing team should be chasing reviews, and why they’ll dominate smart marketing in 2017.