Struggling to set your 2017 SMB marketing budget? Many small businesses are grappling to keep up with the constant challenges and changes of digital marketing, and so are their budgets. The misconception that some marketing tactics — especially social media marketing — are free, only adds to the unrealistic expectations SMBs face when trying to calculate budgets. Here’s what our research indicates a healthy SMB marketing budget should be in 2017.
One of the best ways to boost the efforts of your creative team is to introduce employees to fresh ideas and perspectives. Although bringing on seasoned professionals is a fantastic way to build your leadership team and fill positions that require industry experience, sometimes the best and most cost effective way to bring new ideas to your team is to seek out young professionals looking to gain on-the-job experience. If you’re looking to jumpstart innovation, building a team of interns to support your creative team’s efforts could be something to consider for your 2017 hiring agenda.
Would it be too cheeky, too cliché, if I said that marketing clichés are a dime a dozen? Probably. But the fact is, marketing clichés are SO overused that — if you take away brand assets like logo, color, etc. — you’d be hard pressed to know what company is giving you that same tired line of, “we take X to the next level!” Ugh. Here are 24 of the most-used marketing clichés, and what to say instead.
Just how digitally savvy would you say your business is? Very? Kinda? Not a lot? The digital world is moving on — with or without you — at an incredible pace: 61% of content marketers meet with their team daily or weekly to create the most effective content marketing strategies [source: CMI] Mobile now captures two out of every three digital media minutes in the US [source: comScore] Search: Google’s algorithms may now show results based on what part of the funnel you’re in [source: SearchEngine Land] 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase [source: VB Insight] So exactly how can you keep up? Start with these 12 ways you can become more digitally savvy …