You may not be familiar with the term FOMO. FOMO = Fear of Missing Out. I’ve had several people in my life with this condition. My dog even has FOMO tendencies. Think about that one friend who’s always like, “What were y’all talking about?” Or, “You went to brunch without me?!” Or calls incessantly trying to figure out what the “group plans” for the weekend are. It’s not attractive. So when I started having FOMO feelings regarding LinkedIn, I took action.
Last week we went through some of the most heinous mistakes Page owners are making on Facebook. This week we’re diving into the number one professional social networking site, LinkedIn. LinkedIn recently hit the 200 million user milestone, and is a serious way to pad your sales pipeline – especially for those seeking B2B leads. However, just like any other social platform, there are some glaring mistakes plaguing more than a few mousy marketers.
The topic of social etiquette has come up on a near daily basis lately. What are the Dos and Don’ts of Social Media? While there are only a few “hard and fast” rules, much of what is considered proper etiquette is subjective. I guess when it comes down to it things can always be considered subjective (to some), like whether you should throw a temper tantrum in public or wash your hands after using the restroom.
Miracle on 34th Street is one of my mom’s favorite Holiday movies. I’ll catch her watching it over and over again. I’m sure many of us do things like this because we want to believe in miracles…yes, it CAN happen to ME! Unfortunately, I’m here to tell you that there will be no Miracle on Social Street. Any time there’s a “marketing miracle” it usually means a smart and savvy marketer has planned out a strategy and tactics, bringing this “miracle” to fruition. And sure, sometimes people get lucky.