Engaging your brand influencers in one successful influencer marketing campaign after another is no easy feat. I see so many companies doing this the wrong way that I thought I’d give some tips on doing it right. At B Squared, we know the key to long-lasting relationships with brand influencers is all about thinking conversation.
I was stumped when I first heard the term Influencer Guide. In a bustling cafe in Newark, NJ, my digital friend and cohort Tamara MacDuff and I were meeting IRL (in real life) for the first time. When she called herself an Influencer Guide and explained what that means, I knew I needed to share this knowledge with other marketers and business owners. My interview with Tamara will help you understand why you need to find your own Influencer Guide and how this guide can boost your business dramatically!