Hashtags and conversations are like the Ren and Stimpy of the internet — they play so well together (and compliment each other). Think of hashtags like a label on a file folder in a filing cabinet full of files. Used correctly, they alert you to shared searches and interests and can even cultivate conversations. If you’re not taking advantage of the hashtag as a business or marketer, keep reading.
Does your blogging strategy have you “talking” at, to, or with your intended audience? We often look at blogging as a way to push information out there, or to pull potential leads into our pipeline; in doing that, we leave our audience completely out of the process. Even if your goal is to push something out, or pull someone in, by thinking conversation when writing your blogging strategy, you can more easily make a connection with your readers. Here are five ways to do that.
Have you been fooled by a WordPress plugin before? It pops up in your feed, you stumble upon a cool review, or a friend tells you about it. It sounds super shiny and awesome, and like it will solve the one website problem that’s been plaguing you for months. You go off and install it, and all of a sudden you get the white screen of death and you’re like, what the crap.
There are hundreds of reasons you should recycle your content. Whether it’s blog content, website content, or content you use in your lead magnets (read: eBooks, cheat sheets, checklists, etc.), you should put a Remix & Reuse plan in place and then act on it at least once a year. Today I’m sharing 11 ideas for recycling your content.
I did a Google Search of “post and pray method” hoping to find some witty definition, but apparently the staffing industry has cornered the market (or at least the search market) on that phrase. So I’ll have to take a stab at my own (hopefully witty) definition: “The post and pray method is a favorite method of social media “gurus,” “ninjas,” and “mavens” whereby they don’t follow any sort of organized structure or content calendar for publishing posts to social media, and instead find cat memes or take quotes (from other authors) and make them “pretty” in Canva. These “experts” then post them, and pray the post(s) get interaction and engagement. In short, this method requires little to no social media or business strategy.”