Excuse me but, your marketing contest sucks! I’ll openly admit to loving these snarky “here’s why your [maketing something or other] sucks” posts. We’ve written sucky posts for: Social Media Social Media Strategy Blogging Storytelling And today we’ve been given a reason to write about a marketing contest example that will leave your business looking a little less than stellar.
I’m sure you’ve heard by now that Facebook is going to start allowing Pages to run contests on their wall, rather than using a third-party plugin, or API. The only limit, it seems, is that you still may not ask users to tag themselves – or tag them – as a way to enter a contest. However, you CAN ask them to enter a content on your wall by having them “like” or comment on a post. As wonderful as is sounds, we (me, myself, and the B2 Crew) will NOT be doing this. Here’s why: