Brand accountability is a growing trend with how consumers are using social media today. This means your worst brand behavior is paraded online for potential customers to consume. How is this impacting your brand reputation and purchasing decisions from would-be customers? We’re dissecting the latest Sprout Social Index to find out.
Sales agreement language may be the only way to protect yourself from unruly clients once they’re in your portfolio. What I’ve found is that there aren’t really “bad” clients, just uneducated clients. But if for some reason things go sour, strong language in your sales agreement may be your only saving grace. Here’s how to protect yourself.
I usually don’t call people/companies out on our blog posts, but this one deserves a little elbow to the ribs if you ask me. Terminix, I hope you’re reading: customer experience (CX) is very important to keeping customers happy (and loyal). And Phil (the Terminix VP of Customer Experience), it might be time to redefine your process … maybe talk to some actual customers? Or at least call them back? If you aren’t Terminix or Phil, here’s what NOT to do when it comes to customer experience.