I usually don’t call people/companies out on our blog posts, but this one deserves a little elbow to the ribs if you ask me. Terminix, I hope you’re reading: customer experience (CX) is very important to keeping customers happy (and loyal). And Phil (the Terminix VP of Customer Experience), it might be time to redefine your process … maybe talk to some actual customers? Or at least call them back? If you aren’t Terminix or Phil, here’s what NOT to do when it comes to customer experience.