Here’s Why Your Sign-Up Forms Suck
In an effort to bring more sanity to 2016, I’ve been unsubscribing from newsletters like a son-of-a-gun. I’m an information hoarder, so if I think something has incredible value I’ll give it a whirl (hence the mass exodus from my inbox at the end of every year). Sometimes, though, I’m so turned off by sucky sign-up forms that I don’t care HOW good the offer seems, I just won’t do it. I can’t comprehend why I need to give you 56 pieces of information for one ding dang eBook, newsletter, or webinar. To uncover your sign-up form suckiness factor, I’ve got some examples that show how you might be losing out on conversions with your less-than-stellar opt-in forms.