Facebook lead ads are an exciting addition to the Facebook advertising suite since they focus entirely on lead generation. Essentially, lead ads allow you to add a contact form directly on your ads so you can request information without the user having to leave Facebook. If you’re looking to get sign ups for your content, price estimates from customers, or any other type of business information, this post is for you! We’ve got five facts you need to know about your next Facebook lead ad campaign.
If you aren’t using a lead generation funnel to help convert your online audience into leads, keep reading. A lead generation funnel can help you give value to your audience before asking for the sale. I’m going to share with you a dead simple funnel, plus offer step-by-step instructions to get it working like a well-oiled machine.
Would a content hackathon help with the challenge of coming up with great content ideas? Would it help with the difficulty and cost associated with bringing together design, development, copy, and promotion to actually bring our ideas to life? From start to finish, a feature content piece or website resource can take months to complete, and many more months to promote within your industry. But what if you could cut the time it takes to produce an amazing piece of content from months to 48 hours? Is it even possible? The short answer is…yes!
According to SCORE, only 51 percent of small businesses have a website. Among those companies that do have such a web presence, many rely solely on website content that increases sales, like blog posts and products descriptions. However, customer conversion is just one of several important components of a successful website — good online marketing also involves catering to press representatives and search engine algorithms.
Without context, some people will dismiss your storytelling as garbage. And not because it is! Context helps readers connect with the finer points of your story. Storytelling, content marketing … whatever you want to call it … if it doesn’t resonate, if it doesn’t connect or hit someone in the face or in the heart, it may fall flat. Your content should tell the most amazing story ever, but if your context isn’t on point, it’s going to miss the mark.