Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy.
From blog posts to original videos, your company’s branded content communicates your brand, solutions, and values to your audience. Good content doesn’t just showcase your product, it helps potential customers solve their problems and build brand trust. In an industry where 56% of customers buy from brands that relate to them, brands must prioritize producing original content. Whether you’re a budding business or an established enterprise, you should be creating top-notch, original content. Try these trends when creating a content strategy.
Content marketing is everywhere. That’s not really all that surprising. Content marketing works, when done correctly. The thing is, that’s easier said than done. There is a lot out there on how to do content marketing but there is less information about how to create the team that does it. For that reason, today we’re going to look at building such a team. What you need, what you have to do, and the big mistakes that you’ve got to avoid. In that way, you’ll have a guide and a plan to build your team and you won’t find yourself wasting resources or putting out sub-part content because you’ve hired sub-par people.
You can’t be in business today without using lead generation tools. Okay, maybe you can but I’d be shocked to learn this! As a consumer, I find lead generation tools a little creepy. But, as a business owner, they’re totally cool. Cool as in, they help you stuff leads into your pipeline. What business owner doesn’t think that’s cool?! Here are several creepy, but cool, recommended lead generation tools.
Arguably, the call-to-action is the catalyst for moving users through the funnel with your online content. If you’ve read anything online, you’ve likely encountered a basic call-to-action encouraging you to take the next step and “Download now,” “Gain Access,” or “Contact Us.” You want more conversions (leads, subscribers, downloads, etc.), right? A good call-to-action — also known in marketing circles as the “CTA” — isn’t the only variable you need for better conversions, but it will certainly make your efforts a lot more effective. Here’s how to write a CTA with power, poise, and polish.