Would a content hackathon help with the challenge of coming up with great content ideas? Would it help with the difficulty and cost associated with bringing together design, development, copy, and promotion to actually bring our ideas to life? From start to finish, a feature content piece or website resource can take months to complete, and many more months to promote within your industry. But what if you could cut the time it takes to produce an amazing piece of content from months to 48 hours? Is it even possible? The short answer is…yes!
Social media content can be a fickle friend to your social strategy (and feeling successful). Why do certain posts launch into the stratosphere, while some fall flat? While we marketers rely on reports and data to paint the big picture, perhaps we’re better suited looking at the smaller side of things. Here’s how we’ve been using micro changes to make a BIG impact on our social media content.
Without context, some people will dismiss your storytelling as garbage. And not because it is! Context helps readers connect with the finer points of your story. Storytelling, content marketing … whatever you want to call it … if it doesn’t resonate, if it doesn’t connect or hit someone in the face or in the heart, it may fall flat. Your content should tell the most amazing story ever, but if your context isn’t on point, it’s going to miss the mark.
Do you have content for your sales pipeline? Yes, content should fuel marketing but it should also fuel sales. Whether you’re creating snackable content for easy consumption or “heavy” content for persuading peeps to buy from you, your content marketing goals should align with sales. In 2016, make it a goal to have your content grow from snackable social bites to a full meal — and get those prospects through the funnel! Here are three types of content to help you do that.
At the end of each year, we present you with our most shared blog posts (here are the 2013 and 2014 top posts). This year is no different, only we want to focus on the crux of the article — the advice — from these 10 articles, and expand on that. So read on for our 10 pieces of top content and advice for 2015 … all in one place!