Have you defined — or do you need to redefine — your community manager responsibilities? Whether you said “yes” or “what’s a community manager” this post is written especially for you! If your current situation looks something like this: You’re busier than ever. Leads are pouring in. RFPs are out of control. You need 48 hours in a day, a clone, and a really stiff drink … I feel ya. This is exactly where I am today. And even though I need a community manager (CMGR) for my business and my clients’ businesses, anyone who utilizes social media needs to understand how to break down the duties of the community manager to help lighten that workload!
Though your company shouldn’t be solely focused on the numbers, growing your audience online does matter. And while there are plenty of community-building tips to grow in size, these tips are more about getting your new found followers to connect with and remain loyal to your brand. Ready to stand out and get noticed? Let the countdown begin!
Before we get into last week’s Ready, Set, Podcast recap, I have to share some awesome sauce news with you. Ready, Set, Podcast turned 21! As in, we’ve published 21 episodes so far. And in the spirit of epic birthdays, we shared some of our favorite moments from both myself and Mallie. That said, we’ve only got one “real” episode to dissect, and it’s about the Community Manager Stigma with Carrie Keenan.
Who doesn’t love a loyal community? Online or offline, they make your business bustle. And being that community is the 2nd ‘C’ in the 5 Cs of Social Media, it’s super important to the fundamental success of your online marketing. Lucky for you last week’s Ready, Set, Podcast episodes cover both community, and how to capture a community worth having. Let’s go!
Dare I bring up the fact that Valentine’s Day is this weekend? Oh sure, why not?! Regardless of whether you choose to acknowledge the holiday, it’s still going to take place. Many kids love Valentine’s Day because they often exchange silly paper cards and candy with their friends and classmates. As we grow older, we usually give and receive fewer (if any) Valentine’s gifts. Either way, as adults we associate the holiday with romantic love and may even celebrate it accordingly. In my opinion though, true romance can and should be celebrated every day. Many successful community managers also believe in the “everyday” approach for creating and sharing their brand romance.