Blogs have been around for nearly twenty years by now. Starting from the first blog ever to hit the web – Links.net (it’s been around since 1994), to the roll out of Blogger five years later, to the first ever ads on blogs in 2003 with the entry of AdSense, blogs have had a colorful and often controversial history. Check out this cool visual timeline showing the main milestones in blogging. It’s a slightly old resource, but it’s fascinating to see how many of its predictions are now absolutely true!
What is visual literacy? Think images. We’re surrounded by them online. Instagram. Snapchat. Infographics. OH MY! If you’re studying consumer behavior like any good marketer (HECK, business person!) should be, you’ve started to notice the shift. First it was text. Then blogs. Then, in rapid pace, Facebook, Twitter, Instagram, Snapchat … and emojis are EVERYWHERE!
I’ll admit it: Being a solopreneur is HARD WORK! The past two years of figuring out how to run a successful social business have seen a few wins, but even more misses. I’m constantly asking: What can I do myself? Can automation be used for a social business? It is wise? Will it hurt more than it helps? What can I delegate when I have a small — or no — staff? Large holes to fill, no?
During content marketing consultations, I often find people don’t know the difference between tone and voice. Both can help in shaping and molding your brand persona. Both are important to your brand’s messaging. However, they are not interchangeable and should be used according to their definitions.
Ah, the age old battle: Marketing VS Sales. Some people swear that marketing drives sales, and others would bet their life that sales doesn’t need marketing to thrive. Whichever your belief, it’s really good to know the difference between the two!