I’ll admit it: Being a solopreneur is HARD WORK! The past two years of figuring out how to run a successful social business have seen a few wins, but even more misses. I’m constantly asking: What can I do myself? Can automation be used for a social business? It is wise? Will it hurt more than it helps? What can I delegate when I have a small — or no — staff? Large holes to fill, no?
During content marketing consultations, I often find people don’t know the difference between tone and voice. Both can help in shaping and molding your brand persona. Both are important to your brand’s messaging. However, they are not interchangeable and should be used according to their definitions.
Ah, the age old battle: Marketing VS Sales. Some people swear that marketing drives sales, and others would bet their life that sales doesn’t need marketing to thrive. Whichever your belief, it’s really good to know the difference between the two!
Even though we started out as a social media agency, we’ve slowly transitioned into an agency that provides traditional marketing and content marketing services as well [rebrand coming soon! 🙂]. It’s not that we’re being greedy. We noticed a disturbing trend with our clients: They had little or no marketing strategy, which led to having no original content, which made providing social media services very difficult for us. As we taught our clients why MARKETING >> CONTENT MARKETING >> SOCIAL MEDIA all folded into one another, it became clear we were on to something that people really need — and want — to understand.
Can you believe we’re already in Q4?! Time is moving at warp speed. Before we know it, it’ll be 2014 and everything starts over. Do yourself one, BIG favor and prepare yourself for 2014 with these important marketing initiatives.