Cold calling for sales leads? Blech. The mere mention of using the phone to “surprise people” brings me back to my early 20s when I was tasked with cold calling local businesses to find buyers or renters. I worked in a luxury high rise building where tenants could buy and/or rent our lavish units. Something about it felt like an oxymoron; when you’re charging New York prices in Dallas ($6,000 a month for rent!), you don’t go begging any unvetted Joe Schmoe to come see “exclusive residences.” And years later when I started my own business, I resolved to throw cold calling for sales (and emailing, for that matter) out the window. Here’s why following that mantra has been a boon for B Squared …
I’m not sure if I’ve admitted this here: I’m a total Shark Tank junkie. My husband and I record every episode and have even been known to binge watch old seasons for an entire Sunday. On a recent episode, Mr. Wonderful said something that made me think of writing this blog post … “In business, you should be kind not nice.” At first I thought, what’s the difference, but as the real world came knocking, I found that his words are totally true. And in these three areas — one being the dreaded scope creep — you’ll have to forgo being nice to stay in business.
When it comes to your small business, are you a freelancer or a consultant? This discussion has come up many times lately within my digital circle, and I think it’s worth outlining and understanding. I feel it’s important to be conscious of: The difference between a freelancer and a consultant How/if “freelance work” and “consulting work” are interchangeable How/when to label yourself as something different altogether B Squared Media has gone through some serious growing pains in 2015, so this post will help clarify some things for freelancers, consultants and small business owners.
In business, shift happens. (Yes, that’s my clever play on words for both shift and, well, you know). Change is the only constant, and for me that means rebranding needs to happen when there’s a lot of shift(s) happening. But how far should we go when rebranding? And how often should it happen?
Most marketers and business owners already realize the necessity of lead generation for their company’s success. However, they should also understand the importance of another critical component of their sales funnels: lead conversion. The steps that it takes to convert leads into customers may seem arduous to some. But, in order to thrive and survive, your business needs clients. Your business may have no trouble acquiring leads. But what if there is something “broken” in your lead nurturing process which keeps those leads from moving through the funnel? You may be asking yourself, “Why am I unable to convert leads into customers”? A little background on the lead conversion process may help answer that question.