Struggling to set your 2017 SMB marketing budget? Many small businesses are grappling to keep up with the constant challenges and changes of digital marketing, and so are their budgets. The misconception that some marketing tactics — especially social media marketing — are free, only adds to the unrealistic expectations SMBs face when trying to calculate budgets. Here’s what our research indicates a healthy SMB marketing budget should be in 2017.
One of the best ways to boost the efforts of your creative team is to introduce employees to fresh ideas and perspectives. Although bringing on seasoned professionals is a fantastic way to build your leadership team and fill positions that require industry experience, sometimes the best and most cost effective way to bring new ideas to your team is to seek out young professionals looking to gain on-the-job experience. If you’re looking to jumpstart innovation, building a team of interns to support your creative team’s efforts could be something to consider for your 2017 hiring agenda.
You may not know what guilt scheduling is, but I can almost bet you’re a victim of it. Guilt scheduling is what we do to ourselves after a vacation or day off. We cram the next available business day or days full to the brim with meetings and make-up work, zapping us to the core. If you are a business owner or just a busy professional, here are the signs you’re guilt scheduling is getting the best of you.
Team meetings suck, but they are a must — both internally and externally — for most businesses. Google “meetings” and you’ll find that many articles on the subject insinuate what most of us already know: team meetings SUCK. The telltale signs of sucky meetings are laid out in this post (read if you dare). But, in true B Squared form, we’re also giving you our team meeting secrets to help you not be so sucky.
Cold calling for sales leads? Blech. The mere mention of using the phone to “surprise people” brings me back to my early 20s when I was tasked with cold calling local businesses to find buyers or renters. I worked in a luxury high rise building where tenants could buy and/or rent our lavish units. Something about it felt like an oxymoron; when you’re charging New York prices in Dallas ($6,000 a month for rent!), you don’t go begging any unvetted Joe Schmoe to come see “exclusive residences.” And years later when I started my own business, I resolved to throw cold calling for sales (and emailing, for that matter) out the window. Here’s why following that mantra has been a boon for B Squared …