Confession: Until recently, we didn’t have a customer retention strategy. I’m a small business owner with mostly word-of-mouth and repeat clients. Not having a plan for retaining clients is absolutely dumb (confession #2!). No matter where you are in the process of owning a business, a customer retention strategy is critical to your continued success. Here’s an inside look at how we’re building out our retention plan.
Sales agreement language may be the only way to protect yourself from unruly clients once they’re in your portfolio. What I’ve found is that there aren’t really “bad” clients, just uneducated clients. But if for some reason things go sour, strong language in your sales agreement may be your only saving grace. Here’s how to protect yourself.
Remember when brainstorming meetings were cool? The problem with getting together with your cohorts and coercing the creative juices to flow is that creativity doesn’t work like that; it’s not tied to deadlines. Nor does creativity care that such-and-such is due today. So the next time your boss calls a 3-hour brainstorming meeting, send a link to this post and try these ideas instead.
Hiring remote employees is catching on among businesses big and small thanks to the numerous benefits it has to offer both employers and employees (or freelancers). If you’re currently in the process of hiring remote employees or team members to complete your creative team, you might find that the process can get a bit complicated. Everything from recruiting to onboarding can be tricky if you haven’t hired remote workers in the past. Here are our five tips to help you screen, hire, and onboard remote employees for your creative team.
“How can I increase productivity and sales?” No doubt, this question and these two words are on every small-business owner’s mind, as they go hand in hand with driving revenue. Contrary to what you might think, however, you don’t need to invest in expensive office supplies, hire more in-house employees, or increase salaries to encourage greater productivity and boost your sales. With a little creativity, you can encourage your staff to do so on a budget and right away.