Statistically speaking, business growth should be eluding me. More than 50% of business owners survive only five years. And If I want to make it to 10 years? My chances of failing are much greater. As we round out B Squared’s fifth year in business, we look at what it took to get here and what it will take for business growth to get to year 10 and beyond.
Perfectionism is a blessing and a curse if you ask me. A perfectionist, by definition, is someone who refuses to accept less-than-perfect results. We hold everyone to our own, much-higher-than-status-quo standards. And while wanting things to be perfect isn’t the worst thing you can want, it can be extremely harmful in business situations. Here’s my story of the pursuit of perfectionism and how it did more harm than good (and how to stop perfectionism from harming you and your business decisions).
Confession: Until recently, we didn’t have a customer retention strategy. I’m a small business owner with mostly word-of-mouth and repeat clients. Not having a plan for retaining clients is absolutely dumb (confession #2!). No matter where you are in the process of owning a business, a customer retention strategy is critical to your continued success. Here’s an inside look at how we’re building out our retention plan.
Sales agreement language may be the only way to protect yourself from unruly clients once they’re in your portfolio. What I’ve found is that there aren’t really “bad” clients, just uneducated clients. But if for some reason things go sour, strong language in your sales agreement may be your only saving grace. Here’s how to protect yourself.
Remember when brainstorming meetings were cool? The problem with getting together with your cohorts and coercing the creative juices to flow is that creativity doesn’t work like that; it’s not tied to deadlines. Nor does creativity care that such-and-such is due today. So the next time your boss calls a 3-hour brainstorming meeting, send a link to this post and try these ideas instead.