When it comes to your small business, are you a freelancer or a consultant? This discussion has come up many times lately within my digital circle, and I think it’s worth outlining and understanding. I feel it’s important to be conscious of: The difference between a freelancer and a consultant How/if “freelance work” and “consulting work” are interchangeable How/when to label yourself as something different altogether B Squared Media has gone through some serious growing pains in 2015, so this post will help clarify some things for freelancers, consultants and small business owners.
Sometimes it can feel like hackers are a mere relic of the ’90s: trench coat–donning, sunglass-toting nerds that navigate neon-lit cyber-realities. The truth is, hackers are real, and they’re a real danger to your business. Celebrities, multinational retailers, and social media websites have all fallen prey to their tactics. And with so much of our lives being uploaded, and so much sensitive financial data floating around in the Cloud, it’s now more common than ever for tech-skilled cyber criminals to make off with millions of names, birth dates, and credit card numbers. What does this mean for your business? It may be at risk of a cyber attack if you don’t take the appropriate precautions!
In business, shift happens. (Yes, that’s my clever play on words for both shift and, well, you know). Change is the only constant, and for me that means rebranding needs to happen when there’s a lot of shift(s) happening. But how far should we go when rebranding? And how often should it happen?
In the past six months, B Squared Media has more than doubled in business. But instead of writing a blog post on how awesome we are, I want to talk about how to handle growing pains. A little dose of #RealTalk: I’ve been in “hustle mode” for about ten months; working 15 to 18-hour days is standard. The catalyst for pushing me to work harder and plan like I’ve never planned before? After one of our biggest clients claimed bankruptcy in 2014, we started planning an exit strategy for B Squared Media in case we couldn’t make up the lost revenue. How’s that for real talk? For more real, no B.S. business talk, I’m going to share with you the four key activities that took us from freaking out (in a bad way) to freaking out (in a good way).
With all of the “I’m so busy”, “Look how BUSY I am”, and other I-work-harder-than-you-do speak running rampant around business circles these days, I thought it would be important to talk about “busy” and the Rocking Horse Syndrome. “Do not confuse motion and progress, A rocking horse keeps moving but does not make any progress.” ~Alfred A. Montapert