I was personally touched by a story on the news recently about a Colorado homeless man who won $500,000 from a $10 scratch-off lottery ticket. This man, who had lived in a homeless shelter for more than four years, purchased the ticket with his own money. For most of us, achieving success within our chosen careers or as business owners, relies on having a strong work ethic combined with healthy doses of both patience and persistence. Of course, we occasionally hear of successful entrepreneurs who inherit their wealth and coast through life because of their famous names. However, most successful entrepreneurs rely on neither on inheritance nor luck. They instead put in a lot of time and hard work earning their wealth, branding their businesses, and creating a name for themselves. But do smart and successful businesses start with branding? Let’s take a look …
I’m not sure if I’ve admitted this here: I’m a total Shark Tank junkie. My husband and I record every episode and have even been known to binge watch old seasons for an entire Sunday. On a recent episode, Mr. Wonderful said something that made me think of writing this blog post … “In business, you should be kind not nice.” At first I thought, what’s the difference, but as the real world came knocking, I found that his words are totally true. And in these three areas — one being the dreaded scope creep — you’ll have to forgo being nice to stay in business.
When it comes to your small business, are you a freelancer or a consultant? This discussion has come up many times lately within my digital circle, and I think it’s worth outlining and understanding. I feel it’s important to be conscious of: The difference between a freelancer and a consultant How/if “freelance work” and “consulting work” are interchangeable How/when to label yourself as something different altogether B Squared Media has gone through some serious growing pains in 2015, so this post will help clarify some things for freelancers, consultants and small business owners.
Sometimes it can feel like hackers are a mere relic of the ’90s: trench coat–donning, sunglass-toting nerds that navigate neon-lit cyber-realities. The truth is, hackers are real, and they’re a real danger to your business. Celebrities, multinational retailers, and social media websites have all fallen prey to their tactics. And with so much of our lives being uploaded, and so much sensitive financial data floating around in the Cloud, it’s now more common than ever for tech-skilled cyber criminals to make off with millions of names, birth dates, and credit card numbers. What does this mean for your business? It may be at risk of a cyber attack if you don’t take the appropriate precautions!
In business, shift happens. (Yes, that’s my clever play on words for both shift and, well, you know). Change is the only constant, and for me that means rebranding needs to happen when there’s a lot of shift(s) happening. But how far should we go when rebranding? And how often should it happen?