Building an online business is easier than ever. All a potential online business owner needs to do to get started is build a website from a pre-designed template and purchase a domain name. This is why 543,000 small businesses are started each month. Although the initial steps of opening up an online shop are simple enough to encourage hundreds of thousands of entrepreneurs to start a business each month, business owners who are serious about building a profitable company must also take steps to protect themselves and their businesses from potential threats. Here are the four most pressing areas business owners should look to when protecting their online business.
The New Year is here which means it’s time for business owners to start strategizing for how they will make 2017 more profitable and more successful than the year before it. (We’re in the thick of it with such a crazy year last year!) Our 2017 business checklist should help. Although organizing your plan will likely require specifics pertaining to your business and its unique needs, there are several impactful ways business owners in every industry and niche can work toward building better business operations.
As the year draws to a close, it’s a good time address your small-business needs, and to think about how to scale up operations for next year. Although growth is a good thing, it can be tough to keep up with. Keep reading for three valuable themes to help you effectively balance growth and your small-business needs for 2017 … without losing your mind or your profits.
Struggling to set your 2017 SMB marketing budget? Many small businesses are grappling to keep up with the constant challenges and changes of digital marketing, and so are their budgets. The misconception that some marketing tactics — especially social media marketing — are free, only adds to the unrealistic expectations SMBs face when trying to calculate budgets. Here’s what our research indicates a healthy SMB marketing budget should be in 2017.
Good storytelling cannot be exaggerated. Perhaps the marketing term “storytelling” is overused, but its premise is not. Potential customers and clients don’t just connect with your brand’s mission; they need a narrative that’s easy to align with … a story that’s easy to share. In business, everything’s better with good storytelling. Here’s how to achieve that.