As the year draws to a close, it’s a good time address your small-business needs, and to think about how to scale up operations for next year. Although growth is a good thing, it can be tough to keep up with. Keep reading for three valuable themes to help you effectively balance growth and your small-business needs for 2017 … without losing your mind or your profits.
Struggling to set your 2017 SMB marketing budget? Many small businesses are grappling to keep up with the constant challenges and changes of digital marketing, and so are their budgets. The misconception that some marketing tactics — especially social media marketing — are free, only adds to the unrealistic expectations SMBs face when trying to calculate budgets. Here’s what our research indicates a healthy SMB marketing budget should be in 2017.
Good storytelling cannot be exaggerated. Perhaps the marketing term “storytelling” is overused, but its premise is not. Potential customers and clients don’t just connect with your brand’s mission; they need a narrative that’s easy to align with … a story that’s easy to share. In business, everything’s better with good storytelling. Here’s how to achieve that.
You may not know what guilt scheduling is, but I can almost bet you’re a victim of it. Guilt scheduling is what we do to ourselves after a vacation or day off. We cram the next available business day or days full to the brim with meetings and make-up work, zapping us to the core. If you are a business owner or just a busy professional, here are the signs you’re guilt scheduling is getting the best of you.
Team meetings suck, but they are a must — both internally and externally — for most businesses. Google “meetings” and you’ll find that many articles on the subject insinuate what most of us already know: team meetings SUCK. The telltale signs of sucky meetings are laid out in this post (read if you dare). But, in true B Squared form, we’re also giving you our team meeting secrets to help you not be so sucky.