Your small business brand is crucial to how consumers view and identify your company. Good branding can help position your business as a leader in your industry—a company that delivers on its promises and provides outstanding products and customer experience. But just how do you go about building a strong brand? Here are five great ways to start.
Remember when brainstorming meetings were cool? The problem with getting together with your cohorts and coercing the creative juices to flow is that creativity doesn’t work like that; it’s not tied to deadlines. Nor does creativity care that such-and-such is due today. So the next time your boss calls a 3-hour brainstorming meeting, send a link to this post and try these ideas instead.
Hiring remote employees is catching on among businesses big and small thanks to the numerous benefits it has to offer both employers and employees (or freelancers). If you’re currently in the process of hiring remote employees or team members to complete your creative team, you might find that the process can get a bit complicated. Everything from recruiting to onboarding can be tricky if you haven’t hired remote workers in the past. Here are our five tips to help you screen, hire, and onboard remote employees for your creative team.
“How can I increase productivity and sales?” No doubt, this question and these two words are on every small-business owner’s mind, as they go hand in hand with driving revenue. Contrary to what you might think, however, you don’t need to invest in expensive office supplies, hire more in-house employees, or increase salaries to encourage greater productivity and boost your sales. With a little creativity, you can encourage your staff to do so on a budget and right away.
Though the process of starting an online business is easier than ever, establishing an online presence is not. The World Wide Web is flooded with options for purchasing the same products and services from different outlets. And while there are plenty of legitimate sites looking to sell their products and services to customers using virtual means, you really have to shine to attract the right online consumers. Here’s how to ensure your online presence stands out from the crowd.