According to many tests, I’m a harmony-seeking idealist. Harmony-seeking idealists are: Warm-hearted Sympathetic Introverted These three things don’t necessarily “fit” in today’s business world. You constantly hear of successful entrepreneurs being ruthless, unforgiving, and extremely extroverted. However, I’m here to tell you not to give up. If you identify with the words above or think you’re a harmony-seeking idealist, keep reading!
Perfectionism is a blessing and a curse if you ask me. A perfectionist, by definition, is someone who refuses to accept less-than-perfect results. We hold everyone to our own, much-higher-than-status-quo standards. And while wanting things to be perfect isn’t the worst thing you can want, it can be extremely harmful in business situations. Here’s my story of the pursuit of perfectionism and how it did more harm than good (and how to stop perfectionism from harming you and your business decisions).
Confession: Until recently, we didn’t have a customer retention strategy. I’m a small business owner with mostly word-of-mouth and repeat clients. Not having a plan for retaining clients is absolutely dumb (confession #2!). No matter where you are in the process of owning a business, a customer retention strategy is critical to your continued success. Here’s an inside look at how we’re building out our retention plan.
Sales agreement language may be the only way to protect yourself from unruly clients once they’re in your portfolio. What I’ve found is that there aren’t really “bad” clients, just uneducated clients. But if for some reason things go sour, strong language in your sales agreement may be your only saving grace. Here’s how to protect yourself.
Your small business brand is crucial to how consumers view and identify your company. Good branding can help position your business as a leader in your industry—a company that delivers on its promises and provides outstanding products and customer experience. But just how do you go about building a strong brand? Here are five great ways to start.