Does your brand personality play it cool, embrace snark and sass, or just keep it real (honest)? Brand positioning is no easy task, but at some point, you’ve got to decide how to tackle tone and voice. This is especially important when using social or two-way conversational platforms online. If you’re not sure how to play it, we’ve got some consumer behavior stats that will help in a BIG WAY!
Your small business brand is crucial to how consumers view and identify your company. Good branding can help position your business as a leader in your industry—a company that delivers on its promises and provides outstanding products and customer experience. But just how do you go about building a strong brand? Here are five great ways to start.
Though the process of starting an online business is easier than ever, establishing an online presence is not. The World Wide Web is flooded with options for purchasing the same products and services from different outlets. And while there are plenty of legitimate sites looking to sell their products and services to customers using virtual means, you really have to shine to attract the right online consumers. Here’s how to ensure your online presence stands out from the crowd.
Good storytelling cannot be exaggerated. Perhaps the marketing term “storytelling” is overused, but its premise is not. Potential customers and clients don’t just connect with your brand’s mission; they need a narrative that’s easy to align with … a story that’s easy to share. In business, everything’s better with good storytelling. Here’s how to achieve that.
Hashtags and conversations are like the Ren and Stimpy of the internet — they play so well together (and compliment each other). Think of hashtags like a label on a file folder in a filing cabinet full of files. Used correctly, they alert you to shared searches and interests and can even cultivate conversations. If you’re not taking advantage of the hashtag as a business or marketer, keep reading.