Does your blogging strategy have you “talking” at, to, or with your intended audience? We often look at blogging as a way to push information out there, or to pull potential leads into our pipeline; in doing that, we leave our audience completely out of the process. Even if your goal is to push something out, or pull someone in, by thinking conversation when writing your blogging strategy, you can more easily make a connection with your readers. Here are five ways to do that.
The internet is saturated with click-bait puff pieces, one-off guest posts, and small business blog entries about every topic under the sun. While it’s amazing that we have so much information at our fingertips, it also seems impossible to have an original, unique idea when everything worth saying has already been written, re-written, and made into an infographic for good measure! So, how do you stand out from the crowd as an industry thought leader? How do you portray your brand as an authority when it seems like it’s all been said and done?
Have you been fooled by a WordPress plugin before? It pops up in your feed, you stumble upon a cool review, or a friend tells you about it. It sounds super shiny and awesome, and like it will solve the one website problem that’s been plaguing you for months. You go off and install it, and all of a sudden you get the white screen of death and you’re like, what the crap.
I have a ginormous secret. I was lucky enough to receive an advance copy of The Content Code. Perks, you gotta love ’em! As I’m making my way through the book for the second time, I get the genius idea to turn some of Mark’s content ignition tips and ideas into an infographic.
This week’s Ready, Set, Podcast recap brings in two heavy hitters who have a different take on blogging and business. We all have our own opinions and experiences with what works and what doesn’t, but why not listen to to people who’ve already walked the walk (not just talked the talk)? Sarah and Mike really bring some out-of-the-box insights for us on both business and blogging, so if you’re ready for a different perspective, let’s dive in!