I spend much of my time giving social media advice. During our free consultation, I do everything in my power to give definitive answers to every question I’m asked. No vague “it depends” stuff here. Every business, big or small, has questions about how to market on social media. Here are the top ten answers to the most-asked questions.
In today’s business world, not having a strong online presence is equivalent to not having an ad in the Yellow Pages thirty years ago. According to a collaborative study from YP Marketing Solutions, the Local Search Association, and Thrive Analytics, your online presence can have a great impact on your consumers. And 32% of consumers won’t do business with a company that lists wrong contact information on a site or social media page. Here’s how to win customers with your online presence.
Marketing best practices are lying to you. Not all of them, mind you. But many. Specifically when it comes to metrics and content marketing. I’ve got some serious stats to show you why we’re wary of marketing best practices here at B Squared Media.
92% of the online population has used an emoji at least once, and if you’re a marketer, that means you need our emoji tips. While some marketers may view the emoji as slang or unprofessional, brands using Appboy’s services and saw an increase of 777% when using emojis in branded campaigns. If you’re on the fence, do me a favor and read this post all the way through. We’ve got a boatload of examples of great emoji marketing and even more emoji tips. 👍
Hashtags and conversations are like the Ren and Stimpy of the internet — they play so well together (and compliment each other). Think of hashtags like a label on a file folder in a filing cabinet full of files. Used correctly, they alert you to shared searches and interests and can even cultivate conversations. If you’re not taking advantage of the hashtag as a business or marketer, keep reading.