Marketing best practices are lying to you. Not all of them, mind you. But many. Specifically when it comes to metrics and content marketing. I’ve got some serious stats to show you why we’re wary of marketing best practices here at B Squared Media.
92% of the online population has used an emoji at least once, and if you’re a marketer, that means you need our emoji tips. While some marketers may view the emoji as slang or unprofessional, brands using Appboy’s services and saw an increase of 777% when using emojis in branded campaigns. If you’re on the fence, do me a favor and read this post all the way through. We’ve got a boatload of examples of great emoji marketing and even more emoji tips. 👍
Hashtags and conversations are like the Ren and Stimpy of the internet — they play so well together (and compliment each other). Think of hashtags like a label on a file folder in a filing cabinet full of files. Used correctly, they alert you to shared searches and interests and can even cultivate conversations. If you’re not taking advantage of the hashtag as a business or marketer, keep reading.
I’m not sure if I’ve admitted this here: I’m a total Shark Tank junkie. My husband and I record every episode and have even been known to binge watch old seasons for an entire Sunday. On a recent episode, Mr. Wonderful said something that made me think of writing this blog post … “In business, you should be kind not nice.” At first I thought, what’s the difference, but as the real world came knocking, I found that his words are totally true. And in these three areas — one being the dreaded scope creep — you’ll have to forgo being nice to stay in business.
Amid crashing waves of information and content, psychographics are one way to keep your targeted audiences from drowning in a sea of sameness. Both paid and organic campaigns should be using psychographics to create highly targeted, segmented, and ready-to-buy lists for your marketing and sales teams to start conversations with. Haven’t heard of — or used — psychographics for marketing? Pay close attention, because I’m going to lay out a complete blueprint for you right here in this post.