Hashtags and conversations are like the Ren and Stimpy of the internet — they play so well together (and compliment each other). Think of hashtags like a label on a file folder in a filing cabinet full of files. Used correctly, they alert you to shared searches and interests and can even cultivate conversations. If you’re not taking advantage of the hashtag as a business or marketer, keep reading.
I’m not sure if I’ve admitted this here: I’m a total Shark Tank junkie. My husband and I record every episode and have even been known to binge watch old seasons for an entire Sunday. On a recent episode, Mr. Wonderful said something that made me think of writing this blog post … “In business, you should be kind not nice.” At first I thought, what’s the difference, but as the real world came knocking, I found that his words are totally true. And in these three areas — one being the dreaded scope creep — you’ll have to forgo being nice to stay in business.
Amid crashing waves of information and content, psychographics are one way to keep your targeted audiences from drowning in a sea of sameness. Both paid and organic campaigns should be using psychographics to create highly targeted, segmented, and ready-to-buy lists for your marketing and sales teams to start conversations with. Haven’t heard of — or used — psychographics for marketing? Pay close attention, because I’m going to lay out a complete blueprint for you right here in this post.
In the race to call ourselves social media “experts” we’ve gotten lost in the jargon … we’ve let the excitement of new revenue streams allow us to use fear tactics to force sales in the social world. And rather than actually studying the field of social media and the components that stack on top one another to make it the vast skill set it is — communication, business savvy, PR, marketing, digital media, advertising, email marketing, content marketing, etc. — some social media “experts” are deploying a Facebook-like strategy (I use the term strategy loosely) on every imaginable platform out there.
I’ve made a terrible mistake. I haven’t given enough fodder on SMM for the small guy’s social strategy. On a recent post, The 5 Cs Of Social Media, we received some constructive criticism in the comments that deserves some following up on. One of our readers told us: “As I read this blog/article I do what often happens to me- how do I apply these concepts- the 5 c’s to my small B2C business? I don’t do webinars or have ebooks, etc. I wish sm professionals wrote blogs to help small businesses like myself with concrete ideas of how to apply these 5 C concepts. I am working on the Content Marketing Strategy and participate in communities. Tend to get lost on collaboration and conversion. Most of your readers who commented on this post already know this info. You might look to the audience like myself who is learning how to use social media marketing for our small businesses.” Well, Roslyn, this one’s for YOU! 🙂