I’ll admit it: Being a solopreneur is HARD WORK! The past two years of figuring out how to run a successful social business have seen a few wins, but even more misses. I’m constantly asking: What can I do myself? Can automation be used for a social business? It is wise? Will it hurt more than it helps? What can I delegate when I have a small — or no — staff? Large holes to fill, no?
I’m a huge proponent of automation. In fact, our CRM has a beautiful system for setting up and delivering amazing automated campaigns. But plain and boring social media updates kinda ruin automation for me. Certain “social media ninjas” use that “ninja trick” of connecting Facebook to Twitter so that their audiences are getting one or two “updates” each day; regurgitation of strung together sentences. Where’s the social in that?