I was stumped when I first heard the term Influencer Guide. In a bustling cafe in Newark, NJ, my digital friend and cohort Tamara MacDuff and I were meeting IRL (in real life) for the first time. When she called herself an Influencer Guide and explained what that means, I knew I needed to share this knowledge with other marketers and business owners. My interview with Tamara will help you understand why you need to find your own Influencer Guide and how this guide can boost your business dramatically!
Connecting with consumers can be a real challenge for marketers. In our media-obsessed, overstuffed online world, it can be difficult to determine how to build meaningful relationships. The first step? Connect with the right consumers. And if you’re not sure how to do that, this post is for you!