I was stumped when I first heard the term Influencer Guide. In a bustling cafe in Newark, NJ, my digital friend and cohort Tamara MacDuff and I were meeting IRL (in real life) for the first time. When she called herself an Influencer Guide and explained what that means, I knew I needed to share this knowledge with other marketers and business owners. My interview with Tamara will help you understand why you need to find your own Influencer Guide and how this guide can boost your business dramatically!
Connecting with consumers can be a real challenge for marketers. In our media-obsessed, overstuffed online world, it can be difficult to determine how to build meaningful relationships. The first step? Connect with the right consumers. And if you’re not sure how to do that, this post is for you!
Though your company shouldn’t be solely focused on the numbers, growing your audience online does matter. And while there are plenty of community-building tips to grow in size, these tips are more about getting your new found followers to connect with and remain loyal to your brand. Ready to stand out and get noticed? Let the countdown begin!
There are so many different ways you can engage in content marketing … eBooks, white papers, checklists, cheat sheets … but I think one of the most overlooked tactics is the simple, yet effective marketing survey. Surveys are the perfect way to take the temperature with your prospects, leads, and customers as you uncover: Thoughts and feelings on products and services (psychographics) Levels of customer satisfaction Areas needing improvement or more info Items or content that influence your audience to purchase Few other content marketing tactics/tools allow you to gain insights about the people who are in tune with your company or brand. That said, you have to be especially savvy about the way in which you formulate your surveys. Here are five, easy hacks to ensure your marketing surveys are collecting the valuable data your business needs.
You may know who your customers are. But do you know who your potential customers are? Have you worked on audience development? We hear things like: “Find out want your customer wants and then sell them that!” But is it really that easy for businesses to snag sales? If you were to ask Henry Ford, he’d tell you it’s not just about what the audience wants, as he famously said: “If I had asked my customers what they wanted, they would have said a faster horse.”