Marketers and small business owners alike have a solution for the ever-changing rules and algorithms of search and social sites: advertising. But what happens when paid media becomes blocked media? Oh yes, ad blocking is a real thing! That’s the bad news. The good news is there are ways around it. Let’s discuss.
If you are spending money in online advertising and aren’t utilizing Facebook Advertising as part of your budget, I truly believe you are not using your budget to its truest potential. Why? Reach a Broader Audience Facebook is seemingly constantly changing its algorithm. Organic reach never seems to be increasing. It looks like, unsurprisingly, Facebook is forcing us more and more to spend money for reach. The best option? Utilize the tools they provide us with to the best of our abilities. Target your exact desired demographic. Reach people like the people you know you want. Learn about your audience. Repeat.
I don’t know about you, but I sign up for LOTS of newsletters. I also find myself unsubscribing from LOTS of newsletters based on failed value, or a rag-tag look, or sloppy spelling and grammar. In my own quest to improve the B2 Social Swag [sign up here, if interested], I thought it might help to to showcase what NOT to do …
I’m not sure about you, but I find myself wondering how many commercials got approved for mass distribution. So many seem to be lacking any sort of creativity, or thought. And then there are a select few that are very clever; perhaps by toeing the line. But is this in-your-face advertising what marketers need to do to catch our attention and to combat online ADD?