You need to get to know the new digital advertising rules NOW. Consumer buying habits are changing dramatically. Companies that focus on traditional advertising efforts need to shift their focus to the digital sphere. Today, the most successful ad campaigns are rooted in digital marketing. Here’s what you need to know.
Facebook lead ads are an exciting addition to the Facebook advertising suite since they focus entirely on lead generation. Essentially, lead ads allow you to add a contact form directly on your ads so you can request information without the user having to leave Facebook. If you’re looking to get sign ups for your content, price estimates from customers, or any other type of business information, this post is for you! We’ve got five facts you need to know about your next Facebook lead ad campaign.
Marketers and small business owners alike have a solution for the ever-changing rules and algorithms of search and social sites: advertising. But what happens when paid media becomes blocked media? Oh yes, ad blocking is a real thing! That’s the bad news. The good news is there are ways around it. Let’s discuss.
If you are spending money in online advertising and aren’t utilizing Facebook Advertising as part of your budget, I truly believe you are not using your budget to its truest potential. Why? Reach a Broader Audience Facebook is seemingly constantly changing its algorithm. Organic reach never seems to be increasing. It looks like, unsurprisingly, Facebook is forcing us more and more to spend money for reach. The best option? Utilize the tools they provide us with to the best of our abilities. Target your exact desired demographic. Reach people like the people you know you want. Learn about your audience. Repeat.
I don’t know about you, but I sign up for LOTS of newsletters. I also find myself unsubscribing from LOTS of newsletters based on failed value, or a rag-tag look, or sloppy spelling and grammar. In my own quest to improve the B2 Social Swag [sign up here, if interested], I thought it might help to to showcase what NOT to do …