We like when something is funny. We often share things based on vanity, to be humorous, to invoke feelings, or to be “popular”. A click is perceived as private; it’s not public, it can’t be “seen.” Clicks are made up of our most natural and authentic behaviors. And therefore, clicks paint a more accurate picture of your audience. Clicks are more important than ‘Likes’ because they represent us when we want to be private or public.
At Social Media Week in NYC a brillant man named Ferris taught a course called, “Frameworks of Collaboration” in which he underscored the importance of social collaboration. Milton Freeman, the Nobel Prize-winning economist, often argued “cooperation without coercion.” Is it possible to achieve this feat; to work together for a common goal without pressure or persuasion? I think with social media it is possible. All things are possible if we have a plan.
If you’re using social media, you’re using content marketing. Each social media site — LinkedIn, Facebook, Pinterest, Twitter — has a different purpose. Otherwise, we’d only need Facebook, right? Some peeps fancy the quickness of Twitter, others enjoy the visual elements on Pinterest, and we can’t forget those who loathe Facebook with a passion!
Let me start by saying I LOVE Google. I don’t Bing or Yahoo, I Google. I use Gmail, Google Alerts, Google Keywords, and Google Analytics … And I know I’m not the only person out there who has endless adoration for the behemoth. However, I also LOVE the idea that social media is a tool for truth. The idea that anyone with wifi and a computer can learn something completely new just by visiting Google and typing in a name, place or thing makes me dizzy with delight. But there’s a caveat …