The role of the Community Manager (CMGR) has vastly changed. Where we used to fill it with a friend, high school student, or intern, we now look to savvy marketers with serious know-how. In fact, CMGRs are arguably one of the most important roles in social media – as long as they have the solid skills needed to wear all the hats.
I’m not sure about you, but I find myself wondering how many commercials got approved for mass distribution. So many seem to be lacking any sort of creativity, or thought. And then there are a select few that are very clever; perhaps by toeing the line. But is this in-your-face advertising what marketers need to do to catch our attention and to combat online ADD?
Not too long ago in a land very close by, I was in an elevator leaving a pitch I had won (oh, the irony!). I was giving my elevator pitch. I watched, horrified, as my elevator buddy’s eyes glazed over just as I went into my spiel about algorithms, psychographics and mass amounts of social data. I thought I was educating this man into buying my services. I was wrong …
Recent articles have pointed to email marketing as a powerful medium; maybe even more so than social media. However, it’s surprising to me that so many marketers are still ignoring one of the single most important tactics used by successful email marketers: Segmentation. Segmenting is the process of putting subscribers into “buckets” or categories so they may be specifically marketed to with a product or service they show an interest in. If you aren’t currently using segmentation tactics with your email marketing, you’re probably training your audience to ignore you.
Technically, B Squared Media is the third business I’ve owned. I guess that means I’ve embodied the entrepreneurial spirit since I was a very young, extremely inexperienced 22-years-old. So when I realized with a jolt that B Squared’s first birthday had come and gone, I took some time to reflect on some of the lessons I’ve learned along the way.