The Super Bowl is one of TV’s most-watched events. In fact, last year in 2012, 111.3 million viewers sat down to watch the Giants take it all for the 2011-2012 season. As I sat watching Ravens and the 49ers battle it out last Sunday, I had an “ah-ha moment” about how football correlates to social media – and more specifically, how it relates to a Return on Investment (ROI) for social media.
We’ll be releasing one extra blog post each week during the month of February. Why? Because we took the challenge! The Media Barista’s challenge is all too awesome, and being that I LOVE music I couldn’t pass up the chance to add it to my other love, social media.
[This is a guest post by Mallie Hart.] While my partners in flagrant foul crime have hit on several sports analogies, I was left with only two choices. Soccer or tennis. I’m going with tennis, as the progression is somewhat easier to understand! We’re skipping the warning phase here, folks. Read G+ TOS, ask social business savvy friends and colleagues and do a little research. It’s easy to get caught up and run afoul of social done right, but that’s no excuse.
I’ve been asked by the lovely folks here at B Squared Media to take up part three in the “Flagrant Fouls” series. It’s time to talk about my least favorite part of my most favorite social media channel, Twitter. While Twitter doesn’t have a set ToS list as complex as Facebook’s it does have its own set of rules and guidelines. It also has its own set of etiquette among users.
Last week we went through some of the most heinous mistakes Page owners are making on Facebook. This week we’re diving into the number one professional social networking site, LinkedIn. LinkedIn recently hit the 200 million user milestone, and is a serious way to pad your sales pipeline – especially for those seeking B2B leads. However, just like any other social platform, there are some glaring mistakes plaguing more than a few mousy marketers.