UGGs. I could never grasp the concept. When they first became popular I was living in Texas. Girls would wear them out and about with their short skirts and t-shirts on blisteringly hot days. I thought UGG stood for UGLY – and furthermore I couldn’t fathom how girls could stand to wear them in the sweltering heat. Or how their boyfriends could stand the stank once they came off.
When paid, owned and earned media come together, they give birth to what some marketers are calling, “converged media.” Converged media happens when at least two or more of the above-mentioned media channels come together, use a consistent story line (look and feel), and work in concert to meet a certain marketing or content marketing goal.
It’s social media time. Do you know where your social influencers are? Social influencers are not the “noisy” fans who ‘Like’, comment or share for the heck of it – they share with intent (and typically have large, attentive audiences). So while your cat memes may get shared by 50 peeps, if your brand messaging isn’t shared at all or gets “crickets” (no response at all) you’re really not influencing your community to promote your brand. Catch my drift?
Social media sales have vastly changed the selling landscape. Newsflash: Slapping your marketing message into a post and publishing it to Facebook, Twitter or Instagram is not going to make you a social media sales star. Instead, we need to focus on a value exchange. Or as some marketers call the “Give to Get.” Here’s how you can do that.
We like when something is funny. We often share things based on vanity, to be humorous, to invoke feelings, or to be “popular”. A click is perceived as private; it’s not public, it can’t be “seen.” Clicks are made up of our most natural and authentic behaviors. And therefore, clicks paint a more accurate picture of your audience. Clicks are more important than ‘Likes’ because they represent us when we want to be private or public.