It’s there every time you open your newsfeed. It’s in every headline talking about the latest and greatest thing. Artificial Intelligence, or AI, as it’s lovingly referred to, is here to stay. AI is the machine learning that powers the science behind all of your smart devices. These smart devices connect to the internet and transmit data to make your life easier. This process makes up the “Internet of Things” (the IoT). And, the IoT has been one of the biggest buzzwords this year. So, what’s the difference between AI (the machine learning) and IoT (the connected gadgets)?
Brands and businesses alike are clamoring to create viral videos. The stats alone are enough to convince marketers and the C-Suite that video is the place to put focus in 2018. But can just anyone create very viral videos? We’re here with the staggering truth!
Social listening is imperative to any social media strategy. Why? Because, whether you know it or not, conversations about your brand are already happening! Here’s how to leverage social listening to uncover and decode your brand mentions (and join the conversation).
Digitally, we are trying harder than ever to connect with customers. On social, those connections are identified through social media engagements. How do we measure the quality of social media engagements? And how do we identify the quality of those engagements? We have a few answers for you.