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social-media-advice

Social Media Advice: Your Top Ten Questions, Answered

January 24, 2018Brooke B. SellasBest of B Squared, Best Practices, Social Media MarketingNo Comments

I spend much of my time giving social media advice. During our free consultation, I do everything in my power to give definitive answers to every question I’m asked. No vague “it depends” stuff here. Every business, big or small, has questions about how to market on social media. Here are the top ten answers to the most-asked questions.

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social-media-sentiment

Social Media Sentiment: How To Mine For Meaning In Conversation 💬

January 17, 2018Brooke B. SellasSocial Listening, Social MediaNo Comments

It’s important to get people talking about your brand, but how they’re talking about it — or social media sentiment — is also crucial. Are consumers giving off positive or negative vibes when they mention your brand? Measuring your social media sentiment will help you determine this. We’re laying out just how to do that in today’s post.

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outsourcing-your-social-media-marketing-guide

The Ultimate Guide To Outsourcing Your Social Media Marketing

January 10, 2018Brooke B. SellasB Squared Media, Social Media Management, Social Media Marketing2 comments

Outsourcing your social media marketing is not an easy decision. No one knows your business better than you. On the other hand, you don’t have the time to manage every single notification, much less work 365 days a year. Use this guide to decide if outsourcing your social media marketing to a third party is the best solution.

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email-marketing-and-social-media

Email Marketing And Social Media: How To Combine Your Efforts In 2018

January 3, 2018Brooke B. SellasEmail Marketing, Social Media MarketingNo Comments

If email marketing and social media battled it out, who would win? Social media allows businesses to meet the consumer where they are but engagement and reach are quickly dwindling. Email marketing, however, has the reach, but only if you have a large, loyal list. The truth of the matter is, combining the two provides businesses with optimal results. Here’s how to combine email marketing and social media in 2018.

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DIY-social-media-marketing

The Hidden Business Costs Of DIY Social Media Marketing

December 20, 2017Brooke B. SellasSocial Media Management, Social Media MarketingNo Comments

I’ll let you in on a little secret: DIY social media marketing is not productive. You may be doing a great job. But you also may be wasting time (or money!). In short, we business owners are often too busy to realize that self-service jobs are likely stealing from our bottom line (rather than saving us money). Here are the reasons your DIY social media marketing may be costing you.

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