As a business owner, you’re aware of the constant change in business conditions, from dealing with financial fluctuations to learning what puts your business at risk for failure. With two months down & only 10 left in the year, there’s no time to waste if you want your business to stand out & succeed. Business owners are anxious to know what 2018 has in store & what adjustments they’ll need to make to stay a step ahead of the competition. As you navigate through your important business decisions, use the following four tips to keep your business from being left behind.
With the recent update to Facebook’s News Feed, owners of small & medium-sized businesses may wonder if Facebook is worth their time and effort. Capitalizing on Facebook’s huge user base—2 billion & counting—requires (1) understanding the latest changes to Facebook; (2) developing a new, video-driven marketing strategy; & (3) employing supporting tools & technologies. Learn more about these three elements so that you can create engaging videos that attract an audience, generate sales, & build customer loyalty.
What exactly is integrated marketing? Why is so important for your brand? Integrated marketing is the process of creating a seamless brand experience for the consumer. It combines all aspects of marketing, including on & offline activities, to ensure that a brand is answering its consumers’ needs in every step of their buyer’s journey. It matters because the best brands use it, so well in fact, that as consumers we play into it without even realizing!
Everyone wants to prove social media ROI. It’s all, “show me the money!” However, social media ROI isn’t always that simple to track. While it can be, there’s usually a not-so-direct way social media magic happens. Here are a few very true, very BIG wins I’ve gotten from my social media investments.
According to many tests, I’m a harmony-seeking idealist. Harmony-seeking idealists are: Warm-hearted Sympathetic Introverted These three things don’t necessarily “fit” in today’s business world. You constantly hear of successful entrepreneurs being ruthless, unforgiving, and extremely extroverted. However, I’m here to tell you not to give up. If you identify with the words above or think you’re a harmony-seeking idealist, keep reading!