Content marketing is everywhere. That’s not really all that surprising. Content marketing works, when done correctly. The thing is, that’s easier said than done. There is a lot out there on how to do content marketing but there is less information about how to create the team that does it. For that reason, today we’re going to look at building such a team. What you need, what you have to do, and the big mistakes that you’ve got to avoid. In that way, you’ll have a guide and a plan to build your team and you won’t find yourself wasting resources or putting out sub-part content because you’ve hired sub-par people.
For any small business owner, figuring out areas to invest in can be a constant debate. When a company’s time and resources are limited, it’s easy to focus on tasks that immediately need to be solved and move longer-term problems down the schedule. But when it comes to technology, small businesses no longer have to choose between these two options. From apps to hardware, numerous free to low-cost resources are available to help businesses run both smoother and smarter.
Let’s face it: the perception of social media ads has declined recently. One of the scariest stats says that nearly 60% of Americans don’t believe advertising. In fact, they often align ads with “fake news.” So how can your business create entertaining social media ads? And ensure they spark action? To stop users from scrolling past your ads, keep reading!
You can’t be in business today without using lead generation tools. Okay, maybe you can but I’d be shocked to learn this! As a consumer, I find lead generation tools a little creepy. But, as a business owner, they’re totally cool. Cool as in, they help you stuff leads into your pipeline. What business owner doesn’t think that’s cool?! Here are several creepy, but cool, recommended lead generation tools.
There are plenty of methods out there that can help businesses save money on customer service. However, not all of these methods are good for businesses. There are some that can decrease service quality, which can actually end up costing a company more. In fact, NewVoiceMedia, a company that works with customer service departments in 128 countries, reported in 2016 that businesses are losing $62 billion each year due to poor customer service. Most customers who encounter poor customer service are likely to switch to another business that—hopefully—provides better customer service. The implications of this are obvious: if you provide poor customer service, someone else is going to get your business. The trick to saving money on customer service is to cut costs without sacrificing quality. Take a look at the five methods below to get started.