Deleting negative reviews is something we talk about so often with our clients at B Squared Media, that we actually created client education materials around the subject. Knowing that review counts and scores are factored into Google’s local search ranking, what do you do when your business receives a less-than-stellar review? We’ve got a few tips and tricks when it comes to negative reviews — including how and where to delete them.
Social selling is nothing new. Successful social selling, well, that’s another story! How many times have you connected to someone on Twitter or LinkedIn only for them to immediately send you a message selling something? That is not social selling! That’s social spam! If you want to use social media to sell your products or services, here are ten tips for doing it right.
It seems every marketer aims to deliver agile marketing these days. Admittedly, some of our team members have tried and failed at being agile marketers. In order for you to avoid making the same agile marketing mistakes, here’s what we learned.
Summer is upon us, which means your social media team has a barrage of big days like Father’s Day, Independence Day, and Labor Day to plan content around. During this busy season, social media teams are tasked with generating a wealth of new content on short deadlines, responding to hundreds of comments, and being available to tackle last-minute requests for posts on evenings and weekends. How do you help your team stay motivated when you know you’re asking a lot? Here are a few simple tips for equipping your team to do their best work during a challenging time.
Does your online marketing strategy have the following? A website Original content (a blog)? Social media presence If you have all three you’re probably nodding along and smiling at how you’ve checked all the boxes. But what if I told you that wasn’t enough to get your business found online today? It’s time to go beyond the basics with your online marketing strategy — and should you have to be everywhere to do so?