What exactly is integrated marketing? Why is so important for your brand? Integrated marketing is the process of creating a seamless brand experience for the consumer. It combines all aspects of marketing, including on & offline activities, to ensure that a brand is answering its consumers’ needs in every step of their buyer’s journey. It matters because the best brands use it, so well in fact, that as consumers we play into it without even realizing!
Everyone wants to prove social media ROI. It’s all, “show me the money!” However, social media ROI isn’t always that simple to track. While it can be, there’s usually a not-so-direct way social media magic happens. Here are a few very true, very BIG wins I’ve gotten from my social media investments.
According to many tests, I’m a harmony-seeking idealist. Harmony-seeking idealists are: Warm-hearted Sympathetic Introverted These three things don’t necessarily “fit” in today’s business world. You constantly hear of successful entrepreneurs being ruthless, unforgiving, and extremely extroverted. However, I’m here to tell you not to give up. If you identify with the words above or think you’re a harmony-seeking idealist, keep reading!
I spend much of my time giving social media advice. During our free consultation, I do everything in my power to give definitive answers to every question I’m asked. No vague “it depends” stuff here. Every business, big or small, has questions about how to market on social media. Here are the top ten answers to the most-asked questions.
It’s important to get people talking about your brand, but how they’re talking about it — or social media sentiment — is also crucial. Are consumers giving off positive or negative vibes when they mention your brand? Measuring your social media sentiment will help you determine this. We’re laying out just how to do that in today’s post.