Confession: Until recently, we didn’t have a customer retention strategy. I’m a small business owner with mostly word-of-mouth and repeat clients. Not having a plan for retaining clients is absolutely dumb (confession #2!). No matter where you are in the process of owning a business, a customer retention strategy is critical to your continued success. Here’s an inside look at how we’re building out our retention plan.
Sales agreement language may be the only way to protect yourself from unruly clients once they’re in your portfolio. What I’ve found is that there aren’t really “bad” clients, just uneducated clients. But if for some reason things go sour, strong language in your sales agreement may be your only saving grace. Here’s how to protect yourself.
Arguably, the call-to-action is the catalyst for moving users through the funnel with your online content. If you’ve read anything online, you’ve likely encountered a basic call-to-action encouraging you to take the next step and “Download now,” “Gain Access,” or “Contact Us.” You want more conversions (leads, subscribers, downloads, etc.), right? A good call-to-action — also known in marketing circles as the “CTA” — isn’t the only variable you need for better conversions, but it will certainly make your efforts a lot more effective. Here’s how to write a CTA with power, poise, and polish.
Our remote workers are the fuel to our fire, the peanut butter to our jelly, and the sauce in our awesome. They also happen to be pretty entertaining. If you were a fly on the wall of our project management system, Basecamp, you’d have yourself a hearty belly laugh several times a day. We recently had quite a laugh at our remote worker confessions and amazingly I got permission to share with the world.
Deleting negative reviews is something we talk about so often with our clients at B Squared Media, that we actually created client education materials around the subject. Knowing that review counts and scores are factored into Google’s local search ranking, what do you do when your business receives a less-than-stellar review? We’ve got a few tips and tricks when it comes to negative reviews — including how and where to delete them.