Is your social media strategy 2018 proof? The Pew Research Center reports social media traffic increased from 5% in 2005 to 69% by 2011 — and that number has likely increased since then. If you own a business, the stat might not impress you much. But it should. Use the following information to help you decide where and how to spend your time on social media.
In today’s business world, not having a strong online presence is equivalent to not having an ad in the Yellow Pages thirty years ago. According to a collaborative study from YP Marketing Solutions, the Local Search Association, and Thrive Analytics, your online presence can have a great impact on your consumers. And 32% of consumers won’t do business with a company that lists wrong contact information on a site or social media page. Here’s how to win customers with your online presence.
While selling on social is growing in popularity (and acceptance), too many businesses are still making critical social selling mistakes. Regardless of social selling’s benefits and rising popularity, you likely still have questions about how to succeed with this strategy. Today, we share eight common social selling mistakes and how to foil them so you can use social media more effectively.