According to SCORE, only 51 percent of small businesses have a website. Among those companies that do have such a web presence, many rely solely on website content that increases sales, like blog posts and products descriptions. However, customer conversion is just one of several important components of a successful website — good online marketing also involves catering to press representatives and search engine algorithms.
Sometimes it can feel like hackers are a mere relic of the ’90s: trench coat–donning, sunglass-toting nerds that navigate neon-lit cyber-realities. The truth is, hackers are real, and they’re a real danger to your business. Celebrities, multinational retailers, and social media websites have all fallen prey to their tactics. And with so much of our lives being uploaded, and so much sensitive financial data floating around in the Cloud, it’s now more common than ever for tech-skilled cyber criminals to make off with millions of names, birth dates, and credit card numbers. What does this mean for your business? It may be at risk of a cyber attack if you don’t take the appropriate precautions!
The internet is saturated with click-bait puff pieces, one-off guest posts, and small business blog entries about every topic under the sun. While it’s amazing that we have so much information at our fingertips, it also seems impossible to have an original, unique idea when everything worth saying has already been written, re-written, and made into an infographic for good measure! So, how do you stand out from the crowd as an industry thought leader? How do you portray your brand as an authority when it seems like it’s all been said and done?
Sometimes mistakes can be the best teachers … especially for content strategists. While it can be hard to admit that a content piece you tried on your blog or website wasn’t a success, the danger lies being too stubborn to adjust your tactics and try a new approach. If you’re looking for solid ways to improve your small business content strategy, look no further than these 7 lessons learned from successful marketers who’ve made BIG mistakes — so you don’t have to.
Creating quality holiday content during the season can be time-consuming and stressful, but it is also one of the most lucrative times of year to promote your small business. Whether you are a web-based service or brick-and-mortar retailer, social media and web content is a cheap and easy way to engage your customer base and get them in the mood to buy your product this season. But where to begin? Sure, huge corporations with nearly unlimited budgets, marketing teams and an international fan base put out some amazing holiday content. But what can small businesses realistically achieve on a budget? To help you get inspired, we have chosen 5 small brands that are utilizing their blog and social media profiles to make the most of their holiday marketing and promotions.