I’ll let you in on a little secret: DIY social media marketing is not productive. You may be doing a great job. But you also may be wasting time (or money!). In short, we business owners are often too busy to realize that self-service jobs are likely stealing from our bottom line (rather than saving us money). Here are the reasons your DIY social media marketing may be costing you.
Brands and businesses alike are clamoring to create viral videos. The stats alone are enough to convince marketers and the C-Suite that video is the place to put focus in 2018. But can just anyone create very viral videos? We’re here with the staggering truth!
Social listening is imperative to any social media strategy. Why? Because, whether you know it or not, conversations about your brand are already happening! Here’s how to leverage social listening to uncover and decode your brand mentions (and join the conversation).
Digitally, we are trying harder than ever to connect with customers. On social, those connections are identified through social media engagements. How do we measure the quality of social media engagements? And how do we identify the quality of those engagements? We have a few answers for you.