Marketing best practices are lying to you. Not all of them, mind you. But many. Specifically when it comes to metrics and content marketing. I’ve got some serious stats to show you why we’re wary of marketing best practices here at B Squared Media.
Remember when brainstorming meetings were cool? The problem with getting together with your cohorts and coercing the creative juices to flow is that creativity doesn’t work like that; it’s not tied to deadlines. Nor does creativity care that such-and-such is due today. So the next time your boss calls a 3-hour brainstorming meeting, send a link to this post and try these ideas instead.
As someone who owns a social media marketing agency, I’m supposed to say you should always outsource social media marketing. The problem is I don’t agree. There are many reasons why you should manage your own social. For instance, because no one knows your business better than you. But if you’re not 1000% committed, you could be wasting a lot of time and money on your social media efforts. We’ve got 10 signs that point to YES when asking if yourself if you should outsource social media marketing to someone else, plus the warning signs of DIY social that’s in trouble.
92% of the online population has used an emoji at least once, and if you’re a marketer, that means you need our emoji tips. While some marketers may view the emoji as slang or unprofessional, brands using Appboy’s services and saw an increase of 777% when using emojis in branded campaigns. If you’re on the fence, do me a favor and read this post all the way through. We’ve got a boatload of examples of great emoji marketing and even more emoji tips. 👍
Many businesses just don’t know what to post, so we’ve got the skinny on what’s good, plus 7 plug-and-play social media posts for your business. When you aren’t sure what to post, bookmark this little go to with social media posts that are ready to be posted, tweeted, or Insta’ed from your social pages. Seriously. We’re making it that easy.