Giving back has always been a part of my core; my therapist once told me that I’m co-dependent because my happiness comes from making other people happy. Why is that a bad thing? I left a lucrative real estate job in my mid-twenties to work at a non-profit supporting cystic fibrosis. In my late twenties, after reading The Slave Next Door, I helped collect items for sex-trafficked women on college campuses. Last month, I jumped out of my car to grab a turtle crossing a busy road and moved it to the other side. This is who I am. Giving back is what makes me happy. And trust me, what I’ve put out has come back threefold! Modern sales is missing something. Every salesperson needs to embrace the “give to get.”
Let’s face it: the perception of social media ads has declined recently. One of the scariest stats says that nearly 60% of Americans don’t believe advertising. In fact, they often align ads with “fake news.” So how can your business create entertaining social media ads? And ensure they spark action? To stop users from scrolling past your ads, keep reading!
You can’t be in business today without using lead generation tools. Okay, maybe you can but I’d be shocked to learn this! As a consumer, I find lead generation tools a little creepy. But, as a business owner, they’re totally cool. Cool as in, they help you stuff leads into your pipeline. What business owner doesn’t think that’s cool?! Here are several creepy, but cool, recommended lead generation tools.
Today, an ineffective social marketing strategy can be the death of your business. There are literally thousands of people searching social media every day who would follow you – if only they knew about you. There are many ways to improve your social media strategy, even if it’s not clear to you at the present moment. These five strategies, if done correctly, are all you need to harness the fundamentals and create an effective social media strategy for your business.
Everyone wants to prove social media ROI. It’s all, “show me the money!” However, social media ROI isn’t always that simple to track. While it can be, there’s usually a not-so-direct way social media magic happens. Here are a few very true, very BIG wins I’ve gotten from my social media investments.