Your small business brand is crucial to how consumers view and identify your company. Good branding can help position your business as a leader in your industry—a company that delivers on its promises and provides outstanding products and customer experience. But just how do you go about building a strong brand? Here are five great ways to start.
“How can I increase productivity and sales?” No doubt, this question and these two words are on every small-business owner’s mind, as they go hand in hand with driving revenue. Contrary to what you might think, however, you don’t need to invest in expensive office supplies, hire more in-house employees, or increase salaries to encourage greater productivity and boost your sales. With a little creativity, you can encourage your staff to do so on a budget and right away.