In case you haven’t heard, social media — and online marketing in general — is so over the idea of customers and What They Are: Gender, Race, Nationality, Age. Yawn. Ick. No.
Modern marketing is about Who They Are: Beliefs, Opinions, Feelings, Thoughts (Also known as psychographics). Hello. Totally. Yeah.
In other words, successful social media means conversation. Back and forth dialogue, and an ongoing exchange of ideas.